Published Under: CSE News
CSE Federal Credit Union is proud to announce the launch of our new marketing tagline and brand identity — Banking that Means More!
This refresh marks more than a new look for us. It’s a reflection of who we are today, what we stand for, and where we’re headed, without changing what our members already love most about us.
Why We Changed It Up
Our new tagline isn’t about changing who we are — it’s embracing who we have become and allows us to better tell our story better. As CSE has grown, so has our impact. With over 85 years of service and now serving 5 counties, we’ve built relationships that go far beyond accounts and loans. We’ve helped members move into new homes, purchase first cars, navigate financial challenges, and build brighter futures. But we realized our brand didn’t always tell that story as clearly as it could.
“Banking that Means More” is a promise — to our members, to our staff, and to our community — that what we offer goes beyond cashing checks, debit card swipes, and signing loan documents. It’s personal. It’s relational. It’s transformative. It captures what we strive to deliver every day:
You’ll see our new look — including an updated tagline, designs, and messaging — across our website, branches, and advertising. These updates bring a modern, welcoming feel that reflects our energy and connection to our members. But behind it all, the heart of CSE remains the same: people helping people.
Telling Our Story Through “Moments That Mean More”
Alongside our new brand, we’re introducing a fresh approach to member storytelling: Moments that Mean More.These short stories highlight real members and the ways CSE has helped them reach goals, overcome challenges, and build financial confidence…because at the end of the day, our story is yours.
Watch the stories
Looking Ahead
This brand refresh is an exciting milestone, but it’s just the start of the next chapter in CSE’s story. We’ll continue doing what we’ve always done, which is helping our members and community thrive while finding new ways to make every interaction, every conversation, and every financial journey mean more.
We are proud to bring you Banking that Means More.
William Wittig
President and CEO
This refresh marks more than a new look for us. It’s a reflection of who we are today, what we stand for, and where we’re headed, without changing what our members already love most about us.
Why We Changed It Up
Our new tagline isn’t about changing who we are — it’s embracing who we have become and allows us to better tell our story better. As CSE has grown, so has our impact. With over 85 years of service and now serving 5 counties, we’ve built relationships that go far beyond accounts and loans. We’ve helped members move into new homes, purchase first cars, navigate financial challenges, and build brighter futures. But we realized our brand didn’t always tell that story as clearly as it could.
“Banking that Means More” is a promise — to our members, to our staff, and to our community — that what we offer goes beyond cashing checks, debit card swipes, and signing loan documents. It’s personal. It’s relational. It’s transformative. It captures what we strive to deliver every day:
- More connection. Because our members aren’t transactions — they’re neighbors, families, and friends.
- More understanding. We meet people where they are, helping them take confident steps forward.
- More impact. From financial counseling to community partnerships, we believe in making a difference.
You’ll see our new look — including an updated tagline, designs, and messaging — across our website, branches, and advertising. These updates bring a modern, welcoming feel that reflects our energy and connection to our members. But behind it all, the heart of CSE remains the same: people helping people.
Telling Our Story Through “Moments That Mean More”
Alongside our new brand, we’re introducing a fresh approach to member storytelling: Moments that Mean More.These short stories highlight real members and the ways CSE has helped them reach goals, overcome challenges, and build financial confidence…because at the end of the day, our story is yours.
Watch the stories
Looking Ahead
This brand refresh is an exciting milestone, but it’s just the start of the next chapter in CSE’s story. We’ll continue doing what we’ve always done, which is helping our members and community thrive while finding new ways to make every interaction, every conversation, and every financial journey mean more.
We are proud to bring you Banking that Means More.
William Wittig
President and CEO
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